Integrity - Honesty in how we deal with our clients, each other and with the world.
Candor - Be open and upfront in all our conversations. Keep clients updated on the real situation. Deal with situations early; avoid last minute surprises.
Service -Seek to empower and enable our clients. Consider ourselves successful not when we deliver our client's final product but when the product is launched and meets success.
Kindness - Go the extra mile. Speak the truth with grace. Deliver more than is expected or promised.
Competence - Benchmark with the best in the business. Try new and better things. Never rest on laurels. Move out of comfort zones. Keep suggesting new things. Seek to know more.
Growth - Success is a journey, not a destination. Seek to multiply/increase what we have - wealth, skills, influence, and our client's business.